Hawley Masterlink Magazine Redesign

Hawley's monthly magazine showcases new productss, sales, and promotions. I was given the task of redesigning the Masterlink. The goal was to make it more Hawley branded and to give it a more appealing and interesting magazine feel. The hexagons relate to the 2015 catalog, which connects it across all print materials. Hawley's name is now more prominent, company information is now on every spread, and the pages feature more lifestyle images along with better design to draw people in. The new design has been received very well by all who get it. One of our outside representatives even told us that the latest issue was the most professional bike magazine he has seen in the industry